The Basics Of Search Engine Optimization For The Business Owner

The Basics Of Search Engine Optimization For The Business Owner

It may initially be hard to use SEO to your advantage. With the right knowledge and patience, you will see results. The following article will teach you what you need to know about optimizing your site.

Have a few short articles instead of longer ones to keep your rank high. Search engines weigh the two types of articles differently. They weigh longer articles less favorably. More importantly, your visitors will give up after a page or so.

Use keyword-friendly anchor text for links between pages on your website. If you use generic text like “click here” for your links, search engines might think your site is about clicking here, rather than cat food. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.

Visit competitors websites and view their source codes. This will show you how they use SEO, and the keywords that they are using. You can use some of these methods if you feel it will help your site.

Buy a domain name that is easy for people to remember and relates to your product. This is very true for clients who found you through YouTube.

Search engine spiders do not understand URLs in the same way people do. You want to remember this when you create your URLs. References to page numbers and sessions will only confuse the spider. Be sure to create a unique name for the URL of every page. Even more preferable, use a keyword and make sure it flows well.

Create descriptive, short title tags to make it easier for search engines to understand and index your page’s content. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. Terms used beyond that point do not garner as much weight.

Always try to make sure that you have good description tags. Don’t overdo it – 30 words at the most. This page should be smaller than 100 KB in size.

People erroneously assume that inserting keywords in comment tags will yield higher ranks on search engines. Instead, you should just focus on having good content.

Consider moving into the podcast world. Video and audio podcasts may be streamed live, and they are best when they contain valuable and timely information the consumer. People seem to like podcasts because they can record them and listen to or watch them at their convenience. Your podcast descriptions will begin to list in search engines.

Focus on becoming an expert in just one or two aspects of SEO right away. It will be difficult to try to excel in every aspect of SEO all at once; therefore, choose a method that you think will give you the best results, learn all that you can about it, and apply it to your content.

In conclusion, not only have you learned the basics of SEO, but also a few easy ways to implement it on your own website. As long as you are committed and have a goal to work toward, the tips in this article should help you find success.

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